Running a club means launching a new night every week, with fresh line-ups and unique artwork each time. Before the internet, everything ran offline: word of mouth, printed flyers, radio ads, even hotlines. Today, it’s all websites, newsletters, and social media.
But whether analog or digital, the morning after still leaves the same trace: a haze of satisfaction, and another folder in the archive. Those posters and visuals are more than promo. They capture the energy of a scene, the spirit of a generation, and the communities that built it. They show how freedom and identity take shape when music and image collide. Why keep them? Because nightlife is living history — raw, fleeting, and vital. Koen Galle, Geert Sermon and moderator Camille Pollie dive into the memory of the night: how do you archive what was never meant to last?