Ticketing has changed dramatically over the past fifteen years. And so have the events those tickets give access to. From printed tickets to barcodes and digital wallets. From consumer-facing retail platforms to fully customised white-label ticket shops that reflect an organiser’s brand. Today, these two worlds increasingly coexist: the best of both worlds.

But what comes next? And where does the evolving events industry intersect with the ticketing technology behind it?

During this talk, we’ll look back at the key developments in ticketing and how attendees’ purchasing behaviour has changed along the way. We’ll also explore secondary ticketing and look ahead to the trends and technologies that will shape how tickets are discovered, purchased, used and resold in the years to come.

In short: a look beyond the ticket. At what’s changing today, what’s coming next and how ticketing continues to adapt to the way people experience events.

Presented by Eventim