Pieter is a multilingual creative strategist with around ten years of experience in the Benelux music industry. His career began in 2016 at Caroline (now Virgin Music Benelux) as a promo manager for Flanders. He later joined the Brussels-based agency Five Oh, where, as a PR and event manager, he helped artists and brands build strong, lasting connections with their audiences.

Today, Pieter works as a freelancer, supporting bands and brands with (inter)national promotion plans, digital marketing strategies, and project management. His musical focus lies primarily in (leftfield) electronica and alternative pop, though he remains constantly curious about new sounds. Past projects include work for DEEWEE, Soulwax, Listen Festival, Off Corner Records, and VIERNULVIER Records, among others.