Tom Bellens started his career in the late 1990s at COMPANE, a market leader in rebranding, mergers, and repositioning. This was followed by success stories as the founder of GUAVA, which in 2010 was renamed live communication agency THE OVAL OFFICE, where he served as managing partner and strategic director. In 2016, he founded PUSH TO TALK: a communication and event agency with a distinctive focus on safety, which merged in 2022 with communication agency MEDIAMIXER, where he serves as CEO. In April 2025, MediaMixer merged with content marketing agency The Fat Lady to form NORTH BY NORTHWEST, the largest content group in Belgium.

Organizing and communication are his passion. Often, this involves coaching complex content. As a pioneer in live communication, he translates culture and strategy into emotions, from form to content. With authentic stories that inspire. Not only with words, but also by showing, feeling, and experiencing it, with the main challenge of convincing the audience and bringing about change.

In recent years, Tom has built up expertise in crisis communication, disaster management, and prevention policy. He is a lecturer in communication at KdG, a member of the D5 crisis communication team at the Home Affairs Crisis Center, a board member at CSquare, and a volunteer and chairman at Red Cross Flanders.

However, the common thread after more than 25 years remains storytelling. Tom wrote the book ‘Communicatie Come Back!’ ( www.communicatiecomeback.be ), in which he makes a plea to give communication the place it deserves at the table and to translate a complex message into a strong story.