Toon Vandamme is a strategic leader driven by a “”””Just do it”””” philosophy, combining a legacy of brand building with an unparalleled mastery of event logistics. For over a decade, he has served as the head of National Events and Clients at Alken-Maes, a key part of the Heineken Group, overseeing all major partnerships, including leading music venues and national sports leagues.

He leads a specialized team that ensures flawless execution, from building brand partnerships to managing the intricate technical details of every event. Drawing on a background at Nike and a personal passion for endurance sports, Toon knows how to bridge the gap between corporate vision and seamless on-the-ground delivery.