A Mazda. A playlist. Being on the road. These memories formed the starting point for MAZDA, Jennifur’s new concept album. The opening track, ‘From A to B’, isn’t just about a car journey, but also about the space between departure and destination – the place where stories are born.

In this session, Hector Devriendt (Jennifur), Gregory Wuytack (Off Corner Records) and Pieter De Sutter (freelance promotion manager) take you on that very same journey. They’ll show how a single personal story evolved into the central theme of an entire release campaign – not just for the music, but also for promotion, publishing, photography, video, interviews and live shows.

Don’t expect a traditional marketing talk full of models and buzzwords. Instead, expect an open look behind the scenes of an artist’s campaign and an inspiring story about how to find your own story and consistently translate it into everything you do.

Whether you’re an artist, a marketer or a communications professional, this masterclass will change the way you look at storytelling and show how a strong story connects people, strengthens communities and creates impact.